Puravida Sportwear is a company born from a genuine passion for motorsport, especially the off‑road world, shared by its founders Rafael and Israel—two enthusiasts who have lived motorsport from the inside and decided to transform that passion into a professional project.
Puravida Sportwear was founded in 2010 and has established itself as a key company in the motorsport sector, operating as an official distributor of SPARCO, SPARCO Teamwork and the official Dakar – Diverse Extreme product line. From its origins in Parets del Vallès and now based in Granollers (Barcelona), the company has focused on the distribution of FIA‑approved equipment, technical racing accessories, motorsport apparel and customized solutions for teams, event organizers and companies connected to the automotive world.
Over the years, Puravida Sportwear has expanded its portfolio with leading brands such as Rugged Radios — specialists in communication systems, intercoms and air‑supply units for helmets — Comfort Race by Lucas Cruz and Bell. This combination of official brands and technical products allows the company to offer a complete service to both professional and amateur drivers, covering everything from essential safety equipment to highly specialized accessories for rally, circuit racing, raid and trackday environments.
In addition to distribution, the company has developed its own textile manufacturing line, focused mainly on Puravida® hoodies, which are also produced under private‑label for clients. This customization service has become one of the most valued areas by teams and event organizers, providing professional‑grade garments adapted to each project’s identity.
Puravida Sportwear operates with its own commercial team and a network of regional representatives in locations such as Zaragoza (Autoterreno Sport) and Tolosa, Guipúzcoa (Hausiarte Sport), ensuring specialized and close customer support. The company’s philosophy is based on direct motorsport experience, the selection of official brands and the ability to deliver real, tailored solutions to every client, from individual drivers to major sporting events.
With more than a decade of experience, Puravida Sportwear has become a benchmark in the Spanish motorsport industry, combining official distribution, in‑house manufacturing and a technical service focused on quality, reliability and professionalism.
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